{"product_id":"ice","title":"HELLO Ice - Men's Underwear","description":"\u003ch3 style=\"text-align: center;\"\u003e\u003cspan\u003eSay HELLO to the only underwear you'll ever need\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003e\"I've been wearing these ice underwear for the past 8 months. Must have washed them over 100x and they're still as good as new! Exceptional value for money and made to last!\" \u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e(TJ Miles\u003ci\u003e, \u003c\/i\u003eNY\u003ci\u003e)\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHELLO Ice Underwear is engineered for the ultimate cooling experience, especially during intense heat. \u003cbr\u003e\u003cbr\u003eDesigned with advanced temperature-regulating technology, these underwear ensure a constant cooling sensation around the crotch area, making them an ideal refuge from the sweltering heat.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0802\/0561\/1288\/files\/graphene-fabric-1.jpg?v=1715566878\" alt=\"\"\u003eThe blend of lightweight, breathable polyester spandex not only offers a refreshingly cool touch but also enhances flexibility for unrestricted movement. Ultra-light and stretchable, these undergarments are designed to adapt seamlessly to your body, ensuring comfort in every step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0802\/0561\/1288\/files\/ICE_FEEL.png?v=1715568023\" alt=\"\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eAdditionally, their antibacterial properties effectively prevent the buildup of bacteria, keeping you fresh and hygienic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0802\/0561\/1288\/files\/ddc6e24acb166ab31d58ff8c326258d3.webp?v=1715566768\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith their icy, sleek designs and soothing tones, HELLO Ice Underwear transforms into a wearable oasis of tranquility, perfect for staying cool and composed all day 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